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PRIVACY POLICY

PRIVACY POLICY

Your Privacy Matters

At New Capital Financial, protecting your personal information is one of our highest priorities.

This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices available to you.

Last Updated: May 15, 2025

Our Privacy Commitment

These Terms help us protect you and ensure a safe, transparent experience.

We protect your information

We use strong security measures to keep your data safe.

You control your personal data

You have choices and rights regarding your information.

We work with trusted partners

We share information only with reputable lenders and service providers.

We respect your privacy rights

Your privacy rights matter and we're here to support them.

We explain how your information is used

Transparency is important. We keep you informed.

We're here if you have questions

Our team is available to help with any privacy questions.

Welcome to the New Capital Financial Privacy Policy.

At New Capital Financial ("Company," "we," "our," or "us"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and safeguard information when you visit our website, submit a request for financial products or services, or otherwise interact with us.

By accessing or using our website, you acknowledge that you have read and understand this Privacy Policy.

This Privacy Policy applies only to information collected by New Capital Financial and does not apply to third-party lenders, financial institutions, or other companies whose websites or services may be linked from our website.

Depending on how you interact with our website, we may collect several categories of personal information.

Personal Information

  • First and last name
  • Email address
  • Telephone number
  • Mailing address

Financial Information

  • Loan amount requested
  • Employment information
  • Income information
  • Housing status
  • Estimated credit profile
  • Other information voluntarily submitted during your inquiry

Technical Information

  • IP address
  • Browser type
  • Device information
  • Operating system
  • Pages visited
  • Time spent on the website
  • Referring websites

Communications

  • Customer support inquiries
  • Email correspondence
  • SMS communications
  • Survey responses

We collect only the information reasonably necessary to provide our services and improve your experience.

We collect information in several ways, including:

Information You Provide

When you complete forms, request information, contact customer support, or communicate with us.

Automatically Collected Information

Through cookies, pixels, analytics tools, server logs, and similar technologies that help us understand how visitors use our website.

Third-Party Sources

Where permitted by law, we may receive information from participating lenders, service providers, marketing partners, or publicly available sources to improve our services and verify information.

We use personal information to:

  • Connect you with participating lenders and financial service providers.
  • Process your inquiries.
  • Improve our products and services.
  • Personalize your website experience.
  • Respond to customer service requests.
  • Detect and prevent fraud.
  • Maintain website security.
  • Comply with legal and regulatory obligations.
  • Send service-related communications.
  • Send promotional communications where permitted by law.

We use information only for legitimate business purposes and in accordance with applicable privacy laws.

We may share your information with trusted third parties for business purposes, including:

Participating Lenders

To evaluate potential loan or financial product opportunities.

Lending Marketplaces

To help identify available financial solutions that may meet your needs.

Service Providers

Companies that provide website hosting, customer support, analytics, fraud prevention, cloud storage, communications, and other operational services.

Marketing & Analytics Partners

Providers that help us measure website performance, improve advertising effectiveness, and better understand visitor behavior.

Government Authorities

When required by law, court order, subpoena, or to protect our legal rights.

New Capital Financial does not sell your personal information in exchange for monetary compensation.

Like many websites, we use cookies and similar technologies to improve your browsing experience.

Cookies help us:

  • Remember your preferences.
  • Analyze website traffic.
  • Improve website functionality.
  • Personalize content.
  • Measure advertising effectiveness.
  • Detect suspicious or fraudulent activity.

Most web browsers allow you to manage cookie preferences through browser settings. Disabling certain cookies may affect website functionality.

Protecting your personal information is extremely important to us.

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include:

  • Secure encrypted connections (SSL/TLS)
  • Access controls
  • Network monitoring
  • Security testing
  • Vendor security reviews
  • Employee privacy training

While no method of transmission or storage is completely secure, we continually evaluate and enhance our security practices.

We retain personal information only as long as reasonably necessary to:

  • Provide requested services.
  • Maintain business records.
  • Meet legal and regulatory obligations.
  • Resolve disputes.
  • Enforce agreements.
  • Prevent fraud.

Retention periods vary depending on the type of information collected and applicable legal requirements.

When information is no longer needed, it is securely deleted or anonymized whenever practical.

Depending on where you reside, you may have certain rights regarding your personal information.

These rights may include:

  • Requesting access to personal information.
  • Requesting correction of inaccurate information.
  • Requesting deletion of personal information.
  • Requesting information about how your data is used.
  • Requesting to opt out of certain sharing activities.
  • Exercising your rights without discrimination.

Privacy requests may be submitted through our Privacy Rights & Data Request Center or by contacting us directly.

California residents may have additional privacy rights under applicable California privacy laws.

These rights may include:

  • The right to know what personal information is collected.
  • The right to request deletion.
  • The right to request correction.
  • The right to opt out of certain sharing practices.
  • The right to limit the use of certain sensitive personal information where applicable.
  • The right to receive equal service regardless of exercising privacy rights.

For complete information, please review our dedicated California Privacy Notice.

New Capital Financial's website is intended for adults seeking financial products and services.

We do not knowingly collect personal information from individuals under the age of 18.

If we become aware that personal information from a child has been collected without appropriate authorization, we will take reasonable steps to delete that information promptly.

Parents or guardians who believe a child has provided personal information may contact us at any time.

Our website may contain links to websites operated by participating lenders, financial institutions, service providers, or other third parties.

These websites operate independently from New Capital Financial and maintain their own privacy policies and terms of use.

We encourage you to review the privacy practices of every website you visit, as we are not responsible for the content, security, or privacy practices of third-party websites.

We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or regulatory guidance.

When changes are made, the updated Privacy Policy will be posted on this page with a revised "Last Updated" date.

Your continued use of the website following any updates constitutes acceptance of the revised Privacy Policy.

We encourage you to review this page regularly.

If you have questions regarding this Privacy Policy or would like to exercise your privacy rights, please contact us.

New Capital Financial

Privacy Requests
privacy@newcapitalfinancial.com

General Support
help@newcapitalfinancial.com

Customer Support
(888) 315-3319

Business Hours
Mon–Fri: 7AM–7PM PST
Sat: 9AM-2PM PST(Pacific Time)

Questions About Your Privacy?

We're committed to transparency and protecting your personal information.

Visit Privacy Rights & Data Request Center